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A notable realization
from the CK Process Team visits was that knowledge was communicated most
effectively when NASA's CK functional office professionals collaborated
with the scientist or technologist at the beginning of a science or technology
project. If collaborations were done unilaterally on every project, NASA
Headquarters could ensure a communications support system and a Communications
Plan for every project. This would enable project metrics to be collected
for the Enterprises on a yearly basis for the NASA Performance Plan, in
fulfillment of the requirements of the Government Performance and Results
Act of 1993. To create a system to manage this support function, the following
organizational recommendations are made:
- A Headquarters CK Board of
Directors reporting directly to the Administrator, chaired by the CK
Process Owner, will be formed and consist of Enterprise Associate Administrators
or their Deputies and key functional Associate Administrators. The board
will assist the Agency Process Owner in policy coordination and oversight
of the Agency's CK Process.
- A Headquarters CK Working
Group will be formed to assist the Process Owner. The group will periodically
convene meetings to apply metrics, implement policy, monitor policy,
and integrate Communications Plans and will be composed of representation
from:
- NASA CK Process Owner
- Enterprises
- Legislative affairs
- Public affairs
- Education
- History/policy and plans
- Scientific and technical
information
- Technology transfer
- Data base administration
- Library
- Records management
- The Agency Process Owner will
provide a web-based data base for "best practices" to be subsequently
updated by the Center Process Owners.
- Every Center Director will
appoint a full-time Center CK Process Owner to lead an Integrated Process
Team. This person will be responsible for developing, implementing,
and overseeing a Center CK Process, accumulating results of CK activities
for Headquarters and directly reporting to the Center Director. He or
she will also be the gatekeeper for adding communications practices
from that Center to an Agency data base, including the best practices
data base.
- In consultation with the Center
Process Owner, every Center Director will appoint a number of "subject
matter experts" as part of an Integrated Communications Team to
meet with and advise the scientist or technologist on how to communicate
effectively with various audiences at various stages of the project
activity. Representation from the following offices is suggested:
- Project office (project
director/knowledge generator)
- Public affairs
- Education
- History
- Scientific and technical
information
- Technology transfer
- Data base administration
- Library
- Records management
- Every research, development,
or operational effort conducted within NASA or primarily funded by NASA
will have a Communications Plan unless the Center Director waives the
effort. The plan will indicate expected CK products from each team member
on a time continuum, designating the dollar and personnel resources
needed to complete each.
- The components of a plan should
encompass: (a) the assessment of the task (What may be discovered? Which
audiences could benefit from this information? What is the desired outcome?);
(b) the identification of various forms of communication (In what formats
should the information be made available?); (c) the development of the
products; (d) the communications initiatives; and, ultimately, (e) the
metrics of the effectiveness.
- The Agency Process Owner will
create a NASA Policy Directive (NPD) and a NASA Policy Guide (NPG) to
document the CK Process recommendations made above.
- The current CK Process Team
will be suspended pending periodic review of the CK Process, as required
by assessing customer feedback at the Headquarters level. Figure
3 is a simplified representation of how CK fits into the other Crosscutting
Processes.
- NASA Headquarters policy and
oversight is required to provide guidance and best practices for the
use of archives, data bases, and electronic web pages, because information
accessibility and usability directly affect NASA's image to the technical
community, industry, and the public.
- NASA should develop an information
process for communicating knowledge to the public that is, at a minimum,
accessible to public information and technical information specialists.
Information on products and events to be developed for each science
project and each technology project should be extracted from all Communications
Plans and placed online on a data base, to be arranged by the Headquarters
Working Group. Any NASA employee or member of the public searching for
knowledge on a particular NASA program, science topic, or technology
product should be able to locate all relevant technical and nontechnical
publications, articles, and brochures; educational materials and events;
public speeches; public events; newspaper/magazine articles; press conference
details, and museum/fair/conference exhibits.
Note: The CK Process Team
was asked on many occasions how its process related to the other three
Crosscutting Processes depicted in Figure 1. At
the time the Strategic Management Handbook was written, these processes
had not been developed sufficiently to provide a description of their
relationship beyond that indicated in Figure 1.
Therefore, after the visits had been made and the report was being drafted,
the CK Process Owner developed Figure 3 to suggest
a relationship among the processes. This diagram is admittedly simplistic
and views the world from a CK perspective.
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