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History of the Insignia

Agency Center & Program Identification

Use in Color

Correct Use

Incorrect Use

Commercial Use


 

Incorrect Use

Color

  • Never use the NASA Insignia in a bright color.
  • Never use the full colored version against a colorful background. White, black, gray (PMS 423) and silver (PMS 877) backgrounds only are permitted.
  • Never change the original colors of the full color version.
  • Never display a black Insignia against a darker toned background. Display the Insignia in that darker background color with a white line around it instead.
  • On light backgrounds, never display the Insignia in that color with a white circle around it. Instead, display the insignia in black on that light tone.
  • Never isolate elements of the Insignia in color.
  • Never display the full color insignia with a white line around it.
  • Never display the full color insignia against a full color photograph.
  • Never use a background shade of color that matches the vector.
  • Never put a white line around a black Insignia when it is displayed against a colored background.

Modify

  • Never modify the Insignia in any way, whether by adding, elimination or otherwise changing design elements.
  • Never replace the type element (Helvetica) with a different typeface.
  • Never replace the NASA letter style in the Insignia with a font or with a NASA logo.
  • Never use the Insignia in the reversed form (white).
  • Never change the individual design elements of the Insignia to an outline.
  • Never display the vector with a line gradation.
  • When displaying the insignia with a white line on a dark background, never add a white line on the edges of the vector points.

Effects

  • Never modify, manipulate or distort the NASA Insignia or its elements.
  • Never distort the Insignia photographically or through computer manipulation.
  • Never blur the NASA Insignia or render it out of focus.
  • Never drop other elements inside the Insignia.
  • Never superimpose type or an image over the NASA Insignia.
  • Never superimpose the Insignia over an Image so that more than one tone shows through.

Crop, Scale & Size

  • Never reproduce the Insignia less than 5/8 of an inch (except on a business card).
  • Never crop the NASA Insignia so that the letters are not legible.

Position

  • Never use the NASA Insignia and the NASA logo on the same visual material.
  • Never tilt the Insignia more than 10 degrees for a background.

 


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Author: Bertram Ulrich
Curator: Boeing Information Services
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