In order to achieve and maintain a high standard for content presentation and a consistent user experience on NASA.gov, the following guidelines have been established by in accordance with the portal strategy, information architecture, UI design, and HTML template development. These standards should be incorporated when updating and maintaining the NASA.gov portal.

The style guide is available in two formats; Section 1 on Information Architecture and User Interface Design is most relevant to web designers and developers:

• On-line Version (NASA only)


• Download PDF (7.2 MB pdf)

Production Guidelines

These select items are just a few of the detailed specifications outlined in the Portal Style Guide. They are the most relevant issues web designers and developers face when building affinity websites and have been highlighted here for your convenience. It is still recommended that you review the entire contents of Section 1 for a more thorough understanding of the Portal information architecture and user interface design.

Font Usage: Detailed specifications are provided on the use of fonts in text graphics and HTML text.
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Color: Information on the use of color to differentiate sections of the portal, color graphics appropriately and influence the font style sheets.
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Bread Crumbs: Breadcrumbs have recently been added to the Portal as a navigation aid. They can manually be added to your Affinity websites.
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Promotional Banners: These guidelines define proper image usage, font usage and other specifications related to the graphic production of promotional banners. Also, a link to download editable graphic banner templates.
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Flash Banners: Guidelines are provided for creating rotating Flash banners: graphics, text and animation standards and actionscripting details. Also, a link to download an editable Flash banner file.
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NASA Insignia: Guidelines state the proper production techniques and use of the NASA logo. A high resolution (.eps) version of the NASA logo is available for download.
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